In this book, Nestle argues that big industries are powerful, intrusive, influential, and invasive. Because of this we must be constantly alert to prevent them from influencing not only our own personal nutritional choices, but those of our government agencies as well. Main topics focused on in this book are undermining dietary advice, working the political systems, exploiting kids and the corruption of schools, deregulating dietary supplements, and the invention of techno-foods. This book will be very useful because it brings new information about the food systems of America to my attention.
Cardello, Hank, and Doug Garr. Stuffed: an Insider's Look at Who's (really) Making America Fat. New York: Ecco, 2009. Print.
In this book, Cardello uses his battle with leukemia and his realization of how his health crisis is related to his nutritional choices from working with popular American food corporations. This book is an outgrowth of his professional experiences and personal commitment to ensure that all of America remains healthier longer. The information that this book provides will be helpful because it gives a personal insight to the workings of corporate food companies.
Wansink, Brian. Mindless Eating: Why We Eat More than We Think. New York: Bantam, 2007. Print.
In this book, Wansink exposes the hidden psychology of eating. He shows how many cues such as: container size, placement, and numbers on labels, are all that it takes to get a typical American to eat more than they need or should. He then provides the smarts to reach for less. This book will be useful to my research because it provides another reason for America’s obesity problem.
Irwin, Tanya. "McDonald's Takes Olympics Sponsorship Worldwide." MediaPost NEWS. Media Post Communications, 11 Jan. 2010. Web. 26 Oct. 2010.
In this article Irwin shows how McDonalds gets involved in the 2010 Olympic games. Customers saw winter athletes on McDonald's packaging at 15,000 restaurants across the U.S. Beginning Feb. 1, cups and bags featured Celski, Halsted, Deneen, Graham Watanabe (men's snowboard), Jennifer Rodriguez (women's speedskating), Dustin Byfuglien (men's hockey), Kelly Clark (women's snowboard) and Angela Ruggiero (women's ice hockey). In Sweden, Denmark, Finland and Norway aired TV spots focused on a Chicken McNugget promotion under a "Share the Gold" theme. In Russia, the Big Mac sandwich was featured in print and TV ads. The new commercial celebrated athletes coming together at a McDonald's restaurant following Olympic Games events. At all 1,400 restaurants across Canada, including the 30-plus McDonald's restaurants in the Vancouver and Whistler areas, customers could try limited-time menu offerings such as the S'mores Pie and the Creme Brulee Crunch McFlurry. Happy Meals featured interactive toys of the 2010 Winter Games mascots. This aricle will be helpful to prove how fast food restaurants, such as McDonalds, associated itself with events that are related to top physical fitness and wellbeing while promoting foods that are unhealthy.
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