Roland Barthes in Toward a Psychosociology of Contemporary Food Consumption, focuses on how food is much more than something that we eat. It can be an attitude, a form of communication, and it can also have ties to values. Barth’s points out that food is a “twofold value, being nutrition as well as protocol” (34). Food is taking a turn from something we eat to something we need for certain functions. Looking at food from a different viewpoint is interesting; it gives it a certain value that it didn’t have before.
It is a simple function that everyone partakes in; however there are certain factors that will influence what each individual eats. Anything from advertisements, to social class, and a person’s culture these are all things that change what we eat and why we eat. Behaviors also influence eating, behaviors such as; activity, work, sports, effort, leisure, and celebration. They can all be expressed from food. Barths also acknowledges that society will arrange the signifying system of its food around two major focal points, activity (no longer work) and Leisure (no longer celebration. Barthes challenges you throughout the piece to look at food from a different angle.